Usher to Headline the Super Bowl Halftime Show
Celebrity cameos and a call from the future: how Usher announced the Super Bowl halftime show.
Usher is about to join a highly exclusive club.
Prince and Michael Jackson, Beyoncé and Madonna, Lady Gaga and Katy Perry — only a few artists can say that they've headlined the Super Bowl. Come February, Usher will be able to say the same.
The eight-time Grammy Award-winning artist announced the news with the help of Kim Kardashian, Deion Sanders, Marshawn Lynch and Odell Beckham Jr.
USHER. LAS VEGAS. APPLE MUSIC HALFTIME SHOW. #SBLVIII https://t.co/SVUwkUqYzX@Usher @AppleMusic @RocNation @NFLonCBS pic.twitter.com/eMHZuyC2es
— NFL (@NFL) September 24, 2023
A phone call from Kim reaches a younger, distracted Usher in the recording studio — back from the Confessions days — but with the right video editing, distraction is replaced by disbelief as Kim tells him the rumors are true: he's playing the Super Bowl halftime show.
The lighthearted announcement ends with Kim requesting tickets for her and her entire family (plus the kids) and five to ten friends, naturally.
Deion, Marshawn, and Odell's announcements are similar. The same vintage clip of Usher in the studio is cut with each person respectively sharing the present-day news.
Usher even gives his younger self a call from the future to share the announcement: "Don't tell anybody you received this call."
Super Bowl LVIII takes place on February 11, 2024 in Las Vegas. This is the first time that Las Vegas — and all of Nevada — will host the Super Bowl.
